Welcome to Online Sports Betting in Kenya

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Welcome to Online Sports Betting in Kenya

Welcome to your ultimate guide on online sports betting in Kenya! Here, you’ll find various resources tailored for new and seasoned bettors. Our site delves deeply into the latest trends and strategies in online betting. We aim to equip you with essential tips and insights to improve your experience in Kenya’s online sports betting world.

Online Sports Betting in Kenya

Kenya’s online sports betting has grown rapidly, becoming a popular pastime and a significant industry. It blends the nation’s passion for sports with the convenience and accessibility of digital platforms. For this reason, punters enjoy a wide array of sports, from football to athletics.

This sector features innovative technology, offering real-time betting and diverse betting options. Online sports betting in Kenya captivates many with the excitement of the games and the prospect of winning. It goes beyond a mere pastime, offering a platform for fans to connect more intimately with the sports they love.

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About Online Sports Betting in Kenya

The Evolution of Online Betting

The turn of the 21st century marked the beginning of online sports betting in Kenya. This shift was driven by increased internet penetration and the availability of affordable smartphones. Online platforms offered unparalleled convenience, allowing bettors to place wagers from anywhere at any time. Such flexibility led to a surge in online betting’s popularity, revolutionizing the betting experience in Kenya.

Technological Influence

The growth of online gambling in Kenya owes much to the country’s substantial internet penetration, especially through mobile devices. Additionally, the rise of mobile money services, notably M-Pesa, has been instrumental. This service provides a straightforward payment method, greatly facilitating online betting transactions. As a result, the potential customer base for online betting in Kenya has expanded.

Taxation and Economic Impact

The Kenyan government has leveraged the betting industry as a significant source of taxation. Notably, a 20% tax on bettors’ winnings was introduced in 2018. This tax, along with other regulatory measures, has led to notable shifts in the industry, including major operators like SportPesa reconsidering their presence in the Kenyan market.

Popular Operators and Sports

Companies like MozzartBet Kenya, Betin, SportPesa, and Betika have been pivotal in shaping the Kenyan betting landscape.  The market is characterized by a range of betting platforms that cater to different preferences, offering an extensive selection of sports and betting markets. 

Football is a particularly popular choice among Kenyan bettors.  As such, many platforms provide odds on various national and international contests, including major European leagues and international competitions like the FIFA World Cup. Tennis betting also holds a significant place, with competitive odds available for major tournaments globally.

Legal Framework

Betting in Kenya is regulated under the Betting, Lotteries, and Gaming Act of 1966, which, interestingly, didn’t initially mention online gambling. However, regulations specific to online sports betting were introduced in 2013. 

The Betting, Control, and Licensing Board (BCLB) is the primary regulatory body that ensures that betting operators comply with national standards and prioritize player safety. This includes implementing robust security protocols and promoting responsible gambling practices​​.

Player Demographics and Preferences

Most Kenyan gamblers are young adults, primarily students or from low-income backgrounds. They often view online gambling as a source of entertainment and potential income. This demographic trend has led operators to focus on high-volume, low-value bets. Interestingly, there’s a growing interest in simpler, lower-risk games like slots among the younger population.

Future Outlook

The future of online sports betting in Kenya looks promising. Trends such as the incorporation of advanced technologies like AI and blockchain, the rise of mobile betting, and the potential regulation of the industry indicate a dynamic and evolving landscape. Furthermore, the growth of esports betting presents new opportunities, attracting a younger demographic and diversifying the market.

How to bet on an online Kenya Betting Site?

Placing bets on an online sports betting site in Kenya involves several straightforward steps. Here’s a detailed guide to help you get started:

Choose a Betting Site

First, select a reputable online betting site. Look for sites licensed and regulated by Kenya’s Betting Control and Licensing Board.

Consider factors like odds, betting options, payment methods, and user reviews.

Understand the Betting Options

Familiarize yourself with the different types of bets available. This includes single bets, accumulators, and system bets. Each type has its own rules and potential payouts.

Wait for the Outcome

After placing your bet, all that’s left is waiting for the event to occur. You can track the progress of your bet on the site.

If your bet wins, your winnings will be credited to your account.

Create an Account

Visit the chosen site and sign up for an account. Here, you’ll be prompted to register for a new account. This process involves entering essential details like your name, email address, and date of birth. Ensure that all information is accurate to avoid issues with account verification.

Choose Your Bet

Navigate the site to find a sport or event you want to bet on. Select the market and the odds for the outcome you predict. The odds will indicate the potential payout for a winning bet.

Withdraw Winnings

If you win and wish to withdraw your winnings, go to the withdrawal section of the site. Choose a withdrawal method, enter the amount, and follow the instructions to complete the transaction.

Be aware of any withdrawal limits or processing times.

Deposit Funds

To place bets, you need to deposit money into your betting account. Use a preferred payment method such as M-Pesa, Airtel Money, or credit cards. Follow the site’s instructions to complete the deposit. Remember, most sites have minimum and maximum deposit limits.

Place Your Bet

Once you’ve selected your bet, it will be added to your betting slip. Enter the amount you wish to wager. Review your selections carefully before confirming the bet.

Additional Tips

Always bet responsibly. Set a budget and stick to it.

Take advantage of any bonuses or promotions offered by the betting site.

Stay informed about the sports and teams you are betting on to make informed decisions.

Following these steps, you can enjoy a safe and enjoyable betting experience on Kenya’s online sports betting sites. Remember, responsible gambling is vital to a sustainable betting hobby.

Online sports betting in Kenya is rich and varied, catering to various interests and preferences. You’ll find diverse sports and events, each offering unique betting opportunities. From local favorites to international spectacles, these sports captivate the hearts of Kenyan bettors, driving the pulse of the online betting community. Let’s delve into some of the most popular sports and events that dominate the betting scene in Kenya.


Football is the most popular sport to bet on in Kenya, with a particular focus on the English Premier League, UEFA Champions League, UEFA EURO, Serie A, Bundesliga, and La Liga. The Kenyan Premier League also garners considerable betting interest, showcasing local talent and teams. Key international tournaments like the World Cup and AFCON (African Cup of Nations) are major events in the Kenyan betting calendar.

The popularity of football betting can be attributed to the sport’s widespread appeal and the accessibility of numerous betting markets. Popular betting markets include:


Match Winner

Betting on which team will win a particular match.


Wagering on whether a match’s total number of goals will be over or under.

Both Teams to Score

Betting on whether both teams will score during a game.

First Goal Scorer

Predicting which player will achieve the match’s first goal.

Correct Score

Betting on the exact final score of the game.


Basketball is rapidly gaining popularity in Kenya as a sport and a betting activity. The dynamic nature of basketball, with its fast-paced action and high-scoring games, makes it an exciting option for bettors. 

The NBA’s global appeal, featuring iconic teams and star players, attracts a lot of betting action. European leagues and major tournaments like the Olympic Games are also popular betting choices.


With its global appeal, tennis has carved out a niche among Kenyan bettors. Its year-round tournament schedule ensures constant action, offering numerous betting opportunities. From Grand Slams (such as Wimbledon Championship) to ATP and WTA tours, tennis provides a variety of matches for bettors to engage with. 

The individual nature of the sport adds a different dimension to betting, where understanding player form and matchups is key.


Much like in other parts of the world, cricket in Kenya enjoys a dedicated following. The sport offers a range of formats, from Test matches to One Day Internationals and T20s, each providing unique betting opportunities. Kenyan bettors engage with national and international cricket matches, taking interest in major tournaments like the ICC World Cup and T20 leagues around the world.


Rugby has a strong foothold in Kenya, with the national team, the Kenya 7s, gaining international recognition. The sport’s physicality and strategic depth make it a favorite among bettors. Rugby betting in Kenya is not just limited to local matches. It extends to major international tournaments like the Rugby World Cup and the Six Nations.


Volleyball has steadily grown in popularity in Kenya, especially with the Malkia Strikers consistently performing well in African championships. This growth has translated into increased interest in volleyball betting. Bettors in Kenya engage with national and international volleyball matches, including events like the FIVB World Championship and Olympic volleyball competitions. The sport offers a different pace and style than mainstream sports, providing a refreshing variety for bettors.

Horse Racing

Kenyans have enjoyed horse races for many decades, both as spectators and bettors. Now, the best online betting sites in the country lets you stake on your favourite local or international horse racing event with ease. Whether you’re following an on-going tournament at the Ngong racecourse, the Kentucky Derby, Belmont Stakes, or the Breeders’ Cup World Championships, there’s always something to bet on. Common betting markets you can take advantage of include trifecta, place bets, exacta, swinger, and lots more.




Online sports betting in Kenya has become a significant aspect of the nation’s sports culture, driven by high internet penetration and mobile technology. This shift has redefined betting, making it more accessible and convenient.

The legal framework, evolving since the Betting, Lotteries, and Gaming Act of 1966, now accommodates online betting. Key sports like football, basketball, tennis, cricket, rugby, and volleyball offer diverse betting markets, each appealing to different preferences.